Best Practices

Get the most out of Voxifi with these proven strategies. Whether you're setting up your first agent or optimising an established campaign, these guidelines will help you get better results.

Start Small, Scale Up

The most common mistake is skipping validation and going straight to volume.

1. Test before you send — make 5–10 test calls before any campaign
2. Start with a small batch — run 50 contacts first, review the results
3. Listen and iterate — read transcripts, refine the prompt, test again
4. Scale with confidence — increase volume once your agent is performing well

Key Areas

Writing Effective Prompts

Your system prompt is the most important thing you'll configure. A well-structured prompt with clear identity, goals, and handling instructions produces dramatically better calls than a vague one.

Prompt Writing Guide →

Designing Campaigns

Timing, contact list quality, and personalisation determine whether your campaign connects or gets ignored.

Campaign Design Tips →

Calling Time Windows

Always call within acceptable hours for your contacts' local time. Voxifi lets you configure calling hours per organisation — use this to avoid calling before 9 AM or after 8 PM in your contacts' timezone.

General guidelines:

• B2B outreach: Tuesday–Thursday, 10 AM–12 PM and 2 PM–4 PM local time
• B2C outreach: Tuesday–Thursday, 6 PM–8 PM local time
• Appointment reminders: Monday–Friday, 9 AM–5 PM local time
• Avoid public holidays, weekends for professional contacts

Set your calling hours in Settings to ensure campaigns automatically respect these windows.

Lines and Concurrency

Your plan determines how many calls run simultaneously (your lines):

Plan	Concurrent Calls
Starter	1
Growth	5
Scale	10

For large campaigns, more lines means faster completion. If timing is critical, plan your batch size around your line count.

Common Mistakes

Mistake	Better Approach
Launching campaigns without testing	Always test with 5–10 calls first
Generic, vague prompts	Specific instructions with industry context
No industry customisation	Tailor hooks, language, and objections to your audience
Ignoring call transcripts	Review regularly — they reveal exactly what to fix
No auto top-up configured	Enable it to prevent campaigns from stopping mid-run
Calling at bad times	Respect local calling hours, use the calling windows setting
Overloading the knowledge files	Keep files focused — quality over quantity

Success Metrics

Track these to measure effectiveness:

• Connection Rate — percentage of calls that connect to a real person
• Completion Rate — percentage of calls that achieve the objective
• Average Duration — length of successful calls (too short = not engaging, too long = inefficient)
• Conversion Rate — desired outcomes achieved (bookings, confirmations, etc.)

Next Steps

• Prompt Writing Guide — write prompts that work
• Campaign Design — plan and run effective campaigns